Salvation Army seeks generous donations in view of Covid’s economic impact


The Salvation Army’s Red Shield Appeal is the the biggest door knock appeal in Australia and is marking its 56th year . It has appealed multicultural Australians to give generously to its annual Red Shield Appeal 2021 especially after the devastating impact of COVID-19 in 2020-21.

The Red Shield Appeal aims to raise $32 million to fund over 2,000 centres and a suite of essential community services which support people across Australia – including multicultural communities – who are affected by homelessness, financial hardship or family and domestic violence or struggling with addiction amongst others. Donations to the appeal are welcome up to 30th June 2021

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Last year, The Salvation Army across Australia provided over 1 million sessions of care to those in need, supported more than 40,000 people experiencing homelessness, distributed 1.5 million meals through homelessness services, gave over 43,000 sessions of care to those experiencing family and domestic violence, and handed out almost $100 million worth of financial assistance to people doing it tough.

“We cannot do the work that we do without the consistent generosity of multicultural Australians. Generous donations from multicultural Australians help fellow Australians in need who are living through bushfires, floods, drought, COVID-19, and tough times,” said Major Bruce Harmer, The Salvation Army Public Relations Secretary.

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Leading multicultural marketing agency MultiConnexions is partnering with The Salvation Army to raise awareness of The Salvation Army’s Red Shield Appeal among multicultural Australia, with CEO, Sheba Nandkeolyar confident that, ‘multicultural communities look forward to the opportunity to contribute back to Australia as we have seen through their commitment over the years to The Salvation Army Red Shield Appeal.’

To donate to The Salvation Army’s Red Shield Appeal, or if you need support, visit or call 13 SALVOS.