Saturday, October 23, 2021

Punjab govt dept to directly connect with farmers on Doordarshan Jalandhar, DD Punjabi

Punjab Agri Export Corporation Limited (PAGREXCO) has decided to launch its own weekly TV show “Five Rivers” which will be available at Doordarshan Jalandhar and DD Punjabi Channel on every Saturday at 5:30 PM.

Managing Director, Punjab Agro Manjit Singh Brar, said that there was a strong need to educate the farmers about product development and branding to market their produce, especially through use of social media. Therefore, PAGREXCO is also launching its own YouTube Channel under name & style of “Five Rivers”.

Presiding over a ceremony held at PAGREXCO Head Office at Chandigarh Ravinder Pal Singh, Chairman (PAGREXCO) hailed the initiative & expressed hope that it will enhance the connectivity of organization with the farmer as well as with the consumer. He further expressed his happiness on the decision of Managing Director (PAGREXCO) to appoint Bal Mukand Sharma, Ex-AMD of Markfed / eminent TV & Film artist for directing & hosting this show.

MUST READ  Education Minister Vijay Inder Singla inspects ground reality prior to reopening the schools

Speaking on the occasion, Bal Mukand Sharma explained that this 23 minutes show will comprise of a studio based discussions on the current topic by the experts from Punjab Agriculture University (PAU), Agriculture Department and concerned officers of Punjab Agro & other subsidiaries. The progressive farmers will be interviewed on their farm in order to prepare a success story on their achievement and last segment will be covering the activities to be undertaken by farmers during that particular week. Dr. Ranjit Singh Tambar, Ex-Head, Department of Extension Education, PAU has agreed to write the script every week, added Bal Mukand Sharma.

MUST READ  Civil Hospital Dhudike performs free surgery on migrant labourer's 10-year-old son

The General Manager (PAGREXCO), Ranbir Singh, while proposing the vote of thanks, added that the major areas which will be covered in this show include marketing of Kinnows, Potatoes, Canola, Carrots & Organic products. PAGREXCO has already decided to provide “UMBERALA” branding and more & more numbers of farmers will be persuaded through this show to take the benefit.

MUST READ  Punjab CM assures Amrisar of adequate funds for development

To connect the farmers and consumers directly, an APP developed by PAGREXCO was also released on the occasion.

This show and YouTube channel will be technically directed by Jaswinder Singh Jassi, an eminent TV Producer.

Latest news

BTS leaves Sony Music for Universal, world’s biggest music label

South Korea's BTS has signed a new distribution and marketing deal with Universal Music Group, the world's biggest music label, dropping Sony Music's Columbia...

“Unjustified”: Aryan Khan says NCB officer misinterpreting whatsApp chats

Aryan Khan, son of Bollywood superstar Shah Rukh Khan, in his plea in the Bombay High Court seeking bail, has said the NCB was...

Ash Barty pulls out of remaining 2021 WTA season to focus on Aus Open 2022

Aussie tennis champion Ash Barty has officially decided to pull out of the remainder of the 2021 WTA season, including the $US14 million ($A19m)...

$25m community sport boost; NSW stresses on need to get global students back

NSW Premier Dominic Perrottet has announced a $25m boost for community sport - and said he wants students to be brought back to the...

Related news

BTS leaves Sony Music for Universal, world’s biggest music label

South Korea's BTS has signed a new distribution and marketing deal with Universal Music Group, the world's biggest music label, dropping Sony Music's Columbia...
MUST READ  Low-intensity blast near Israel Embassy in Delhi, no injuries reported

“Unjustified”: Aryan Khan says NCB officer misinterpreting whatsApp chats

Aryan Khan, son of Bollywood superstar Shah Rukh Khan, in his plea in the Bombay High Court seeking bail, has said the NCB was...

Ash Barty pulls out of remaining 2021 WTA season to focus on Aus Open 2022

Aussie tennis champion Ash Barty has officially decided to pull out of the remainder of the 2021 WTA season, including the $US14 million ($A19m)...

$25m community sport boost; NSW stresses on need to get global students back

NSW Premier Dominic Perrottet has announced a $25m boost for community sport - and said he wants students to be brought back to the...

Eddie Obeid ordered to go to jail tomorrow morning to begin 7-yr sentence

Disgraced former Labor minister and convicted criminal Eddie Obeid has been ordered to go to prison to begin his sentence after being jailed over...

Postponed Eng vs India 5th Test will be held in July 2022, says ECB

The fifth Test match between England and India, which was earlier called off due to a Covid outbreak in the Indian camp, will now be played in July...

Actor Alec Baldwin accidentally shoots and kills cinematographer on film set

Hollywood actor Alec Baldwin fatally shot a cinematographer and wounded a director when he discharged a prop gun on a movie set in New...

CBSE replies after Punjab CM criticises move to keep Punjabi out of major subjects

The Central Board of Secondary Education (CBSE) on Friday clarified that all regional languages have been kept in the category of minor subjects for...