‘Let’s Do This’ advertising campaign for booster shots getting more people to clinics

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The NSW Government’s successful ‘Let’s Do This’ advertising campaign is expanding to encourage everyone 16 years and older to get their COVID-19 booster shot.

Premier Dominic Perrottet said the updated campaign will reinforce the importance of getting a COVID-19 booster to reduce the risk of severe illness and to help protect communities.

“This campaign celebrates the resilience and strength of the NSW community and encourages everyone aged 16 years and older to get their booster shot three months after their second dose,” Mr Perrottet said.

“NSW has one of highest vaccination rates in the world, but ensuring everyone gets their booster is key to strengthening our protection against variants like Omicron, keeping people safe and enjoying more of the things we love.

“It’s never been easier to get a COVID-19 vaccine. So go out, get that third shot as soon as you’re eligible and protect yourself, your family and your friends.”

Health Minister Brad Hazzard reminded people of the importance of a booster, regardless of whether they’ve had the virus.

“The fact that you’ve had COVID-19 doesn’t necessarily mean you can can’t get it again and the next time you may end up in ICU or worse,” Mr Hazzard said.

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“To be fully vaccinated and have the best protection possible go and get the booster four to six weeks after recovering from the virus.”

The multi-channel advertising campaign will run in addition to existing COVID safety campaigns, starting from 6 February across print, television, radio, outdoor, digital and social media.

Minister for Customer Service and Digital Government Victor Dominello said that like the original ‘Let’s Do This’ campaign released in August, this new ad hopes to capture what NSW has been working towards and the importance vaccinations play in getting there.

“It’s been a tough two years but we can’t lose sight of what we’re all aiming for, which is to get everyday life back to as close as normal as possible,” Mr Dominello said.

“When you’re eligible, that is the time to get your booster to protect yourself, your family, your colleagues and your community.”

It will include ads in 19 languages including Arabic, Assyrian, Bengali, Cantonese, Dari, Dinka, Farsi, Greek, Hindi, Italian, Khmer, Korean, Kurdish, Mandarin, Nepali, Punjabi, Spanish, Thai and Vietnamese.

Minister for Multiculturalism Mark Coure said everyone needs to be able to understand how to help keep themselves, their families and their friends safe, no matter their language or cultural background.

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“We know that many people across New South Wales rely on translated materials to understand important information. This campaign will go a long way towards supporting them and the multicultural community groups providing these services,” Mr Coure said.

The campaign will also include specific advertising for the Aboriginal community that will appear in the Koori Mail, on radio, social media, digital display and video.

Anyone aged five and older can get vaccinated, and booster appointments are available to everyone aged 16 and older. They are available at pharmacies, GPs, Aboriginal Medical Services, and more than 40 NSW Health clinics, as well as outreach and pop-up clinics open across the State.

Anyone with questions about COVID-19 vaccinations should speak to their GP or a pharmacist.

Vaccinations can be booked by visiting nsw.gov.au or calling the COVID-19 helpline on 1800 020 080 for assistance.

Customers who need a free telephone interpreter can call 131 450, advise the language they need and ask the interpreter to connect them to the COVID-19 vaccine helpline.

To make a COVID-19 vaccination booking go to www.nsw.gov.au