Thursday, December 9, 2021

BTS leaves Sony Music for Universal, world’s biggest music label

South Korea’s BTS has signed a new distribution and marketing deal with Universal Music Group, the world’s biggest music label, dropping Sony Music’s Columbia Records, the music band’s manager said on Friday.

Hybe Co Ltd-owned Bighit Music, which manages BTS, did not disclose the financial terms of the deal but said Universal and its American record label Interscope would distribute and market BTS’ music in the United States and other regions.

The deal expands the entertainment company’s existing partnership with Universal, as it seeks to boost the popularity of K-pop music globally.

The seven-member band has garnered millions of fans worldwide since its debut in 2013, teaming up with big names including Coldplay, Steve Aoki and Halsey.

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Last month, BTS performed at the United Nations in an effort to promote global goals of tackling poverty, inequality, injustice and climate change ahead.

Universal, whose other hit singers and catalogues include Justin Bieber and The Beatles, was spun off by France’s Vivendi last month.

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